17 years behind the camera.One mission: stories that move people.
I'm Jide Akinrinade, a London-based freelance video producer, videographer and editor. From flagship automotive films for AutoTrader to documentary series for Gunman Boxing and tech storytelling at CNET, I help brands turn ideas into cinematic content that earns attention and drives results.
Every project I take on starts with one question: what's the story?From that single thread I build the visual language, the lighting, the framing, the pacing, the sound, so every frame earns its place and every cut serves the message. Whether it's a 30-second scroll-stopper or a long-form documentary, the craft is the same: cinema-grade storytelling engineered for the platform it lives on.
From newsroom edits to cinematic brand films.
I cut my teeth in a fast-paced broadcast newsroom at Press TV, learning to tell a story under the clock. Every frame had to earn its place. That discipline carried into Recombu, where I spent six years owning ideas from whiteboard to final master across tech and motoring content.
Seven and a half years at CNET sharpened the craft on a global stage. Producing studio shoots, on-location features and long-form editorial for one of the world's most recognised tech publishers, eventually leading productions as a Senior Video Producer.
Today I bring all of that into Jaytivity Productions, partnering with ambitious UK brands like AutoTrader and Gunman Boxing to produce video that doesn't just look cinematic — it converts, ranks and gets shared.
London Metropolitan University
Bachelor of Arts (B.A.), Digital Media and Film Studies
Trained in the foundations of cinematic language, post-production craft and visual storytelling — the bedrock of every Jaytivity project today.
Got a story worth telling? Let's put it in motion.
Whether it's a brand film, an automotive campaign, a documentary series or a scroll-stopping social cut — I'd love to hear about it.